Masinilacheie.ro
Product Design
Web Based
2
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My Role
My journey with this project began when it was merely a startup concept. The brainchild of Radu Albastroiu, the CEO, intrigued me – a vision of an equidistant rental platform. Alongside Radu, a front-end developer, and myself as the designer, we embarked on this venture. Over time, our team expanded, and our product flourished, yielding an impressive gross revenue in less than 24 months. All this unfolded in a context of low economic stability, making our achievements even more remarkable. The project not only opened doors to numerous opportunities but also garnered substantial attention in the market.
At the heart of our work process lies Agile development. We're organized into two-week sprints, ensuring seamless operations. We also conduct two stand-up meetings per week to track progress and share updates. In order to do that we found Notion.so the best fitting tool. Every single aspect of the app is documented.
Imagine an app that sets the gold standard for car rentals, prioritizing your safety and preferences. Picture an experience that mirrors the trust and convenience of Airbnb but tailored for car rentals.
Trust and price are important concerns for customers booking online rentals.
As a customer there is no safe way of booking a vehicle from local care rental companies.
As a small to medium car rental company there is no efficient and safe way to make money from renting out your cars because you have to spend a lot on marketing.
What types of users we will have?
What are the main websites they are used to as a structure?
Let’s keep it simple. Through data analysis and conversations with a diverse range of people, we've identified the initial four user profiles: Romanians residing abroad who return to visit family, Romanians in need of a car for vacation, business travelers, and foreign visitors.
Most common
Romanians in need of a car for vacation
Common
Romanians residing abroad who return to visit their family
Rare
Business travellers
Very rare
Foreign travelers seeking the flexibility to explore sights with the convenience of a car.
Masinilacheie.ro had to strike a balance between simplicity and safety while fostering a sense of community. This was particularly crucial, considering our brand was just taking its first steps.
Low-fi
This represents our very first (from October 2021) wireframe for the product, outlining its functionality at the inception stage. At that time, our vision didn't encompass all the sections we have today.
HOMEPAGE HIGHLIGHTS
Homepage viewport
Mobile top nav when scrolled
Bottom fixed nav menu
Desktop Homepage
CATALOG AND FILTERING
Car card (Catalog)
Catalog full structure
Filters Button Pressed (Full screen layout)
CAR (PRODUCT) PAGE
Details and Summary on desktop
Mobile Details
Mobile Summary
Homepage
Catalog
Car Page
Car Page Details
Checkout
Reserved = Success
As you can see, the core user journey maintains a classic and seamless structure.
HOMEPAGE
On the homepage, scrolling below the data input section reveals a sticky top button. Select your location and dates by tapping this button, triggering a user-friendly pop-up data input form.
PRODUCT CATALOG/ CAR CATALOG
The latest iteration of our catalog features minimalist cards, free from borders, presenting all essential car information. For car rental seekers, key details such as transmission type, fuel type, and body type take precedence. Location and daily price are equally vital. The filter button and the date/location fields remain fixed as users scroll, mirroring the homepage's intuitive design for uninterrupted access to these essential functions.
PRODUCT PAGE/ CAR PAGE
CHECKOUT
SIGN IN/ SIGN UP
The latest version of our sign-in and sign-up process is currently in development, and we've placed significant emphasis on user choice. Users can opt for the method that suits them best—either signing in or signing up via email or phone number. Our system intelligently determines the format provided, directing users to the appropriate email or phone number sign-in/up path for a seamless and user-centric experience.
By email
By phone number
Hybrid
ONBOARDING
Email verification
Phone verification
Onboarding Success
DRIVER'S PROFILE PAGE - main
DRIVER'S PROFILE PAGE - trips
The latest version of our sign-in and sign-up process is currently in development, and we've placed significant emphasis on user choice. Users can opt for the method that suits them best—either signing in or signing up via email or phone number. Our system intelligently determines the format provided, directing users to the appropriate email or phone number sign-in/up path for a seamless and user-centric experience.
DRIVER'S PROFILE PAGE - trip details
Our design system
All the components within our design system are meticulously crafted from scratch to align with our vision. While our developers rely on the Tailwind library for efficiency, a few elements needed custom design to ensure perfect harmony with our design language . I've implemented atomic design principles to enhance versatility in our design system. This approach allows us to break down complex interfaces into reusable, atomic components, fostering flexibility and scalability within our design language.
Layout and grid system
Hands-on and auto-layout
Auto-layout forms the foundation of our entire layout design in Figma, ensuring seamless collaboration with the developers. In our recent revamp, we harnessed Figma's new features, like wrap and min/max width limits.. Additionally, we're actively exploring the developer mode to further enhance our workflow
Feedback 👍
As a UI/UX designer, I'm truly inspired by the heartwarming Google reviews we've received. Our users' experiences are at the core of our design philosophy. We're committed to crafting exceptional journeys and continually improving our services based on feedback.
Reflection
Our app's story began in October 2021 driven by a vision to redefine car rentals. Early metrics were our guiding star, leading us to refine user engagement, performance, and conversion rates.
Through numerous design iterations (2 revamps), a lot to learn and a close-knit team's collaborative efforts, we transformed our app into a user-friendly, high-performing platform.
Today, we celebrate our journey while looking forward to a bright future of continued refinement and enhancement, but most importantly, we are still learning.
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